About Shelby

Hey guys it’s me, Shelby.


I’ve been asked to write a bio for the website. It was Ralph’s idea.  You see, Ralph Circelli, owner and creator of Monetized Clicks LLC is my boss.  I’ve been working for him for two years now; ever since I got out of grad school, and I have to say that it has been the best two years of my life (well, not including my senior year of high school, but that is its own story).

In fact, for a girl who grew up in Jersey City with a father who worked down on the docks and a mother who worked part time as a librarian, I’d have to say that I’ve gone farther than I ever expected that I would.

My full name is Shelby Onella Singleton.  Before you start laughing, let me explain that Onella was my Paternal Grandmother’s name.  It’s Greek for “light” and it certainly suited her.  She was the happiest, most carefree individual I’ve ever met.  Everyone who knew her says that I remind them of her both in looks and in temperament, though I didn’t know her very well since she died when I was just a little girl.  She certainly seems happy in her pictures though; always laughing or smiling.

Anyway, neither of my parents bothered to realize that putting an “O” in between a pair of “S” names would equal humiliation for a kid in elementary and junior high. Kids notice things like that and someone with the initials “S.O.S.” was just asking for trouble.  If I had a penny for all the times I got taunted about being a “disaster waiting to happen” and got comments along the lines of “put out the distress call, Shelby’s here” I’d be a very rich woman.

As it just so happens, I developed a rather devil may care attitude about it during high school and would boldly sign my name “S.O.S.” on my essays and test papers; a habit I carried with me into college.  In fact, it morphed into my first literary success because in high school I worked on the school newspaper, and my initials (and ability to write biting sarcasm) developed into a column called “The Disaster Area” where I would pick a subject and tear it apart for the amusement of my readers.

After I graduated from high school I ran off to the big city.  Well, ok, so I ran away to college, but that amounts to the same thing.  I could only afford tuition to NYCC , but I graduated with a double major in creative writing and public relations at the top of my class.  This allowed me to get a substantial scholarship to NYU where I got my M.S. in Public Relations and Corporate Communication. I was being practical you see, and anything corporate oriented seemed like a safe bet.

Technically I suppose this sort of a degree would mean that I should be working for some stuffy corporation somewhere, but I got spared that particular horror when I ran into Ralph Circelli

Ralph is an Internet Marketer.  When I met him he had already established his business (Monetized Clicks LLC) and was looking for an assistant; someone who could help him take care of some of the day-to-day details of the business and (and this was the selling point for me) someone who was willing to travel with him when he would go to meet up with his mastermind groups.

To be perfectly honest, I had absolutely no idea what a mastermind group was.  In fact for a while I actually had to wonder if he wasn’t an international spy or something thrilling like that, especially when I found out that one of the groups was called The Illuminate.  Not that it would have made a difference to me.  I mean, who in their right mind turns down the opportunity to travel to exotic places – all expenses paid – as part of their job description?

Of course it turns out that he’s not a spy at all (mores the pity).  These mastermind groups are small groups of marketers that are led by a highly successful marketer.  They get together and share what they are doing in their businesses as well as critique each others’ work.  It’s all very cool and helps them to streamline their organizations.  Mind you, I still think he’d make a good spy, but that’s just me.

I didn’t know a whole lot about what Internet marketing was when I signed on.  But I’ve learned a lot just helping Ralph out.  Come to think of it, I’ve learned a lot about Ralph as well.

Ralph Circelli is my idea of the ultimate businessman.  Really.  Here is a dude who has tried just about every entrepreneurial enterprise there is, and been successful at it.  But in truth, this Internet marketing business seems like it was tailor made for him.  You see, when you’re working with the Internet, you have to be flexible.  You have to be able to adapt, and Ralph is continually redefining his business and his role in it.  He works with people all over the world; people that he’s never met; and is able to adjust himself to fit every situation that comes along.

He’s also a no nonsense kind of guy and expects a lot out of me, but only because he expects a lot out of himself.  If something needs to be done, he’s at it until it is finished, and as his assistant I’m right there with him.  But when the work is done, he also knows how to have a good time, which is something I can very much relate to.

I think it was the week that we were in Rome that the idea of me writing about the places that we visited was broached.  He knew that I was a writer you see; he knew that one of my degrees was in creative writing, but until I handed him the write up I’d done (a rather amusing piece about an encounter we’d had with an ex priest in a Gelato shop) I don’t think that he’d really made the connection.  I was planning on submitting it to a short story contest and just wanted his opinion, but what happened was the creation of an idea that took on a life of its own.

He chuckled all the way through as he read the story, then looked up at me and said “Shelby, this is good! How is it that you always find the fun in every situation?”  Then he paused as if considering, then added “come to think of it, you are the one who always finds fun stuff to do in every city we visit.”And that was it.  That was the beginning of “Fun Stuff To Do In” and it’s been an instant success.

Am I a lucky woman or what?  Not only do I get to work in my chosen profession (public relations) I also get to travel the world; see new places, meet interesting people and I get to write about them.

Nope, I honestly don’t think life could get any better than this. Of course that’s what I thought my senior year of high school, so I guess I’ll just wait and see what tomorrow brings me.  I bet it will be some fun stuff!


Bye for now!


Love, Shelby (S.O.S.)